Privacy Policy



Social Bicycles Inc. respects your privacy. We recognize that privacy is an important issue, so we design and operate our Services with the protection of your privacy in mind. This privacy policy (“Policy”) explains how your personal information is collected, used, and disclosed by Social Bicycles Inc. (and any of its parent, subsidiary, and affiliated companies) (“SoBi”, “us”, or “we”) when you use our website at and any and all sub-domains of such website (“Site”), as well as the kinds of information we collect when you join SoBi and use our services (“Services”).

This Policy only applies to our Services. The Site may frame or contain references or links to other websites not controlled by us. This Policy does not address the practices of third parties who may collect your personal information. The information practices of those linked websites are not covered by this Policy, and we encourage you to be very cautious before you disclose your personal information to others. The links from the Services do not imply our review or endorsement of those third party services. This Policy does not govern the collection and use of personal information by our network operator partners (“Operators”). Websites of Operators are governed by their respective privacy policies.

How We Collect and Use Information

We collect information when you visit our Site.
You may browse our Site without registering for an account. However, to access certain features of our Site, we require you to register for an account and provide such account information described below (thereafter, a “Member”). Our servers automatically log certain information about your use of our Site, such as your IP address, browser type, operating system, browser language, and service provider. We also collect information about your activities on our Site such as the pages you visit. The first time you visit our Site, we assign you a unique number, which is stored in one or more cookies on your computer’s hard drive. These cookies help us distinguish new visitors from returning visitors. If you are a Member or provided other personal information about yourself (for example, if you send us an email), your cookie ID can be associated with you personally. To learn more about our use of cookies, please see the section entitled “Cookies and Web Beacons” below.

We collect information when you set up an account at our Site.
When you register for an account at our Site as a Member, we collect your name, email address, postal address, and telephone number. This information may be used in connection with your use of our Services and may be shared with the applicable Operators in connection with your use of our Services. You are required to submit a credit card number to register for our Services. Your credit card information is collected and processed by a third party vendor, and is not stored or accessible by us or any Operator. We may collect additional information during the account registration process if an Operator selects the option to collect such additional information, such as a student identification number or employee identification number required by such Operator for Members using its bicycle rental system.

We collect information when you use our Services.
If you are a Member and use our Services, we collect information about your bicycle rentals (for example, dates, times, locations) and your use of the Services (for example, trip routes, mileages). We use this information to provide and improve the Services, bill you, respond to your inquiries, and maintain your account with us.

When you use our mobile application in connection with our Services, we may collect the following data from your mobile device: timestamp, OS name and version, location, device identification number, application version, device identifier, stored cookies information, and contacts information. This information is used for delivering the Services, delivering push notifications via your mobile operating system API, and displaying to you a map of available bicycles for rent in your area.

Bicycles provided by SoBi or through an Operator are equipped with Global Positioning System (GPS) bicycle tracking technology. GPS is a network of satellites that allows us to determine the location (latitude and longitude) of our bicycles. We and our Operators may track or monitor bicycle locations. SoBi uses this information for a variety of important purposes. We use the GPS data to provide you your trip maps, which you may access in your account. We also use GPS data to help you find a bicycle in your area to rent and for us to locate lost or stolen bicycles. This information is transmitted to SoBi and the applicable Operator and may be stored indefinitely.

We disclose information through your user profile when you use our Services.
If you elect to share your user profile, trip maps, and statistics, your user name and other descriptive information about you that you choose to provide may be visible on your user profile to those SoBi Member network friends you have provided access. As a Member you may search for other Members and submit a friend request to other Members. When a friend request is approved by the other Member, you may view the user profile of such Member, and the other Member may view your user profile. However, the Site does not currently allow you to email or contact another Member through our Site. Except for information about you that may appear on your user profile, information that you provide to us as part of your registration or that is collected about you through your use of the Services is generally not visible to other Members or to non-members who visit the Site.

Other Uses of Personal Information
We may also use personal information collected from you for the following general purposes: (1) to fulfill your requests for Services; (2) to improve our Site and Services; (3) to contact you to resolve problems; (4) to send you information about Services including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages; (5) to communicate with you about products and services offered by us and our selected partners; (6) to conduct research; and (7) to make the Site easier to use by reducing the need for you to enter information. From time to time we may send newsletter emails, from which you may unsubscribe as provided for in the emails.

How We Disclose or Share Information with Others
Except as described in this Policy, we do not rent, sell, or share your personal information collected on the Site or through the Services with other people or nonaffiliated companies unless it is necessary to provide the Services, fulfill a transaction you have requested, or in other circumstances with your consent. We do, however, disclose your personal information to the applicable Operator and to contractors, advisors, consultants, and service providers acting on our behalf or under our instructions, including for purposes relating to the operation, maintenance, administration, improvement, and oversight of our Services, Site, or to fulfill your requests for information or service. If you use a system with an Operator, some of the information you supply must necessarily be shared with the Operator (or persons or entities affiliated with such Operator).

We may disclose your personal information in connection with a corporate transaction, proceeding, or reorganization involving the business activities for which the information is maintained. In the event that ownership of SoBi or its business was to change as a result of a merger, acquisition, or transfer to another company, your personal information may be transferred. If such a transfer results in a material change in the way your personal information is used, we will provide notice about the choices you have with respect to such a transfer.

We may disclose your personal information, including location/GPS data, in response to legal process (for example, a court order, search warrant, or subpoena) or requests from law enforcement authorities, in other circumstances in which we believe the Site, the Services, or our bicycles are being or have been used in violation of the applicable law or otherwise in the commission of a crime, when we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person, or when necessary to protect the rights or property of SoBi, our agents, Operators, customers, users, or other third parties.

In an ongoing effort to better understand and serve our Members, we may conduct research on our end user’s demographics, trips, interests, and behavior based on the information provided to us. This research may be compiled and analyzed on an aggregate basis, and we may share this aggregated data with our affiliates, agents, and business partners. This aggregate information does not identify you personally. We may also disclose aggregated Member statistics in order to describe our Services to current and prospective business partners and to other third parties for other lawful purposes.

Cookies and Web Beacons
Cookies are text files that are placed on your computer’s hard drive and that can be used to help recognize you on our Site. Web beacons are small pieces of code placed on web pages that can be used, among other things, to count the users who visit that web page, or to deliver a cookie to the hard drive of a user viewing that page. Many websites, including the Site, also may use Flash cookies that are similar to regular browser cookies.

We use session ID cookies, persistent cookies, and Flash cookies on the Site. We use session cookies to make it easier for you to navigate the Site. A session ID cookie expires when you close your browser. We set a persistent cookie to remember your login credentials. A persistent cookie remains on your hard drive for an extended period of time. Although SoBi does not use Flash cookies, some of our third party service providers, such as Google Analytics, may use Flash cookies through our Site. We also store your display resolution and whether JavaScript is enabled in your browser to enhance the experience on the Site. Most web browsers are set to accept cookies by default. You can typically remove or reject cookies by following directions provided in your Internet browser’s help file. You can control Flash cookies via the Macromedia Flash application on your computer, or by going to theMacromedia Flash Player website , which allows you to view, modify, and delete Flash cookies. However, removing cookies may not allow you to take full advantage of all features on the Site.

The use of cookies by our partners, Operators, affiliates, and service providers is not covered by our Policy. We do not have access or control over these cookies. Our partners, Operators, affiliates, and service providers may use session ID cookies to make it easier for you to navigate our Site.

Our Policy Regarding Children
We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to create an account on the Site or for the Services. If you are under 13, please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal information to us. In the event that we learn that we have collected personal information from a child under age 13 we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us at

International Transfer
We maintain collected data on servers in the U.S. and may retain back-ups of collected data on servers in the European Union. We may, in the process of providing Services to you, transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring information and permitting the transfer of information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. and the use and disclosure of information about you including personal information, as described in this Policy.

Review of Your Account Information
We provide you the mechanism to review and update your information through the Site. If you are a Member and wish to review or update your account information, please visit the Site and login using the user name and password you created. Next, please select the settings icon which can be found in the upper right corner of the screen. You can update your basic user information, change your password, change your PIN number for bicycle unlocking and access, and change your privacy settings related to sharing your trip maps and statistics.

We will retain your information for as long as your account is active or as needed to provide you Services. Please email us at if you wish to cancel your account. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

If you wish to opt-out of receiving promotional emails from us, you must follow the instructions in any such promotional emails we send to you. If you opt-out, we may still send you non-promotional emails, such as emails about your account or our ongoing business relations. You may not opt out completely of receiving email communications necessary for the operation of your membership unless you decide to terminate your account. If you no longer wish to use or visit our Site, or receive any form of direct contact from SoBi or our Site, contact us at .

Under California law, California residents who have an established business relationship with us may choose to opt-out of the disclosure of personal information about them to third parties for such third parties’ direct marketing purposes. As detailed above, our policy is not to disclose personal information collected online to a third party for direct marketing purposes without your approval. If you choose to opt- out at any time after granting approval, email us at

How We Protect Your Personal Information
We use reasonable efforts to help protect your personal information against unauthorized access and unauthorized alteration, disclosure, or destruction. Please note that no data transmission over the Internet is 100% secure. As a result, we cannot guarantee that your personal information transmitted through our Site will be absolutely protected. For example, your personal information may be affected by actions outside of our control, such as computer “hacking” and physical theft. You acknowledge that you provide your personal information at your own risk. We use a password to help verify your identity before granting access to any of your personal information. It is your responsibility to safeguard your password, which you should never disclose to a third party.

Changes to this Privacy Policy
We may change this Policy from time to time, so it is advisable to review it frequently. We will post all changes to this Policy on this page and will indicate at the bottom of the page the effective date of the modified Policy.

Contact Us
If you have any questions or suggestions regarding this Policy, please contact us at or at the following address: Social Bicycles Inc., 148 East Broadway, Suite 7, New York, New York 10002.

This Privacy Policy was last revised on July 19, 2013.